Task 5 Starter

What I already know about Representation

What I think -----

Where someone provides an image on behalf of something like a company or a country

How something is shown and what it represents

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- Way that something is presented by media 'Everything' - Gender, age, lifestyle, ethnicity, class, communities

Sub cultures

Ideal lifestyle


Ideology - Belief system

Active and passive

Two schools of thought:

Hypodermic syringe (Theodore Adorno 1930s) - Media has a negative impact cause audience will believe everything they see/hear

Copycat - video nasty's which children got hands on and people getting hands on technology and the media caused a fear which is a 'moral panic'

Copycat - someone copying what they have seen in a film and then going into real life and doing it

Mass print came out and radio was very popular

1. Media is powerful and audience believes everything that it sees and media has a big impact on us

Issues about violence?

Issues about sexual content?

Issues about representation?

Positive impact/role models?

In the film This is England the character Woody is a positive role model in the film because he tries to guide Shaun and keep him away from the wrong people like Combo who was a very violent and racist character who committed many crimes and Woody didn't want him hanging around with him.

2. Other school of thought - Able to filter and adapt to content in media (Gauntlett) We have uses and gratifications theory - people use media for their own purposes?

In the film This Is England there are a lot of violent scenes where one character goes around threatening people on the street with weapons like


B) Representation

Who is being represented?
All representations are mediated (Hall,1980)

Is there use of stereotypes/countertypes (Perkins, 1979) not all stereotypes are negative.

Representation of women - are they objectified (Mulvey, 1975). Representation of men (Earp and Katz, 1999) - 'Equation of masculinity with pathological control and violence'.

Representation of gay people (Butler, 1993) - are they stereotypical

Alvarado (1987) - Ethnicity 'exotic, dangerous, humorous, pitied'

Shaun is being represented in the film

Horrified by combos attack on Milky and the gang were shocked so its anti racist and a lot of people were not violent or racist


c) Legal and Ethical

Legal - Copyright infringement? - main worry in film industry illegal downloading?

Ethical - Offensive material? Sensationalism? Censorship - has the film been censored?

Sensationalism - sensationalise a film about the shooting of JFK - shown as a massive thing (exaggerates things)

Intellectual property - Record labels

Digital economy bill 2014

(Must link to film (can teach us about morals ect.. )


D) Regulatory bodies

BBFC -  Who are they? what is the age range? did the age range get changed at any time? Is it difficult to US? How does the film keep to the guidelines it has set for the film?

ASA - Who are they? Cap codes regulate print material? Show the codes in your Vlog  - How does your marketing in posters ect adhere to rules set?