Learning Objective

I have finished my script and need to record it

Investigating Audio Recorders

LO1: TASK 1 DRAFT SCRIPT

Hello, my name is Dominic and I work on behalf of GMS (Global Media Supplies) I am going to be looking at the company 20^th Century Fox. Firstly there are some keys terms which you will need to know…

Conglomerate - Made up of companies - these are called subsidiaries

(Largest media conglomerates - News corp/21st Century Fox, Warner, Viacom (Paramount), CBS, Comcast (Universal), Sony, Disney Company).

Independent - Not owned by another company, operates are makes products by itself

(Warp is an indie company)

Cross media ownership - When a company makes more than one type of media product by owing companies that make different media...

(Another example is BBC - Radio, TV, Digital, Films).

Commercial - Makes a profit... (Most companies exist to make money)

Public Service Broadcaster - Funded by public money...(BBC and TV licence fee, channel 4 also has some PSB remit)

Joint venture - works with other companies...

(Warp and Film Four)

In terms of ownership 20^th Century Fox is owned by Keith Rupert Murdoch aged 83 who was born in Australia, he has owned 20^th Century Fox since 1985 after taking it over from William Fox and Joseph M. Schenck. 20^th Century Fox is a commercial company which is also a subsidiary of 21^st Century Fox which is a conglomerate. The company is split away from News Corporation so that they can both be managed more effectively and operate better. The company was formed by two independent companies both specializing in production and distribution and hasn’t worked with another company to produce a film. 20^th Century Fox in terms of operating model is both horizontally and vertically integrated. The reason for this is that they can produce a film, distribute it and make it available for a wide audience. What allows them to do this effectively is that they own not only 21^st Century Fox but Fox entertainment, News Corporation and many others which all work with each other in order to promote their products. They can use News Corporation to publish reviews about films they have produce with all the good things about It, telling people to go and watch it rather than asking or paying a newspaper to write about it. They can show adverts on their TV networks to promote the films they have produced without having to pay another company to advertise it which means they can make more profit instead of spending more on advertising. They can also put on the cover of the films they have produced from the newspapers they own like “5 Star rating, MUST SEE!” In terms of products, the company doesn’t just specialize in the production of films but it produces many other different types of media like Television channels like Foxtel, Sky and many others. 20^th Century Fox also produces a lot of newspapers like the Sunday Times, The Times, the Sun and many others. It also specializes in the production of television programs like Family guy, Futurama and the Simpsons each attracting a huge audience making it very successful. 20^th Century Fox is well known for making huge films like Avatar, life of pi, taken 2 and many others which have reached millions of views and millions in profit. Avatar and life of pi are both very successful as they aren’t part of a sequel with Avatar making over 2.7 Billion in profits. 20^th Century fox cater for a range of audiences, producing films for children like Ice age (U rated) to films like From Hell (18 rated) but the company mainly focuses on producing films that are for under 18s because they have realised that they can attract a bigger audience than if it was limited to 18s+. In terms of market position 20^th Century Fox is well known for producing films like “Wolverine” which was produced on a 90 Million dollar budget which made over 414 Million dollars in profit, “Ice age” is  huge film which they are very recognized for producing which has made over 877Million dollars in profit from a 120Million dollar budget. They are well known for 100s of films they have produced but it’s the huge profits which has been made by each of them which makes it clearly indicate the success of the company. The company is not only recognised for the success of its films but some of the newspapers it owns attract thousands of readers, with news readers picking up the newspaper every day.  They are even successful because of the TV shows they produce which have millions of viewers which they gain new fans every day and make people follow every episode that is made. The company is successful because it is known as to be the second largest major film producing company in the world, falling just behind Warner Bros. The company is also successful because it owns many companies all over the world like newspapers and TV stations in places like Africa, Asia, and Europe and nearly everywhere in the world. In terms of competitors there is one main competitor to 20^th Century Fox which is Warner Bros which is considered to be the largest film producing company in the world. Warner Bros was founded on April 4^th 1923 and is owned by Kevin Tsujihara. Warner Bros is considered a competitor because they are both competing to produce some of the best films in the world to gain more profit and be bigger than each other. Warner Bros isn’t just a film producing company but they also produce different types of media like television and music, it also owns it own chain of cinemas which means it has a variety of ways to distribute the films it produces to try and obtain a larger audience. 20^th Century Fox stands out from the competitors because it has a larger way to distribute and advertise what is has produced. The reason for this is because it owns multiple companies all over the world for unlike Warner Bros, for instance linking back to what I said earlier it owns multiple television networks all over the world and advertise in the newspapers that it owns in Australia, America, United kingdom and everywhere else it has a newspaper.

Adding Black and White effect to This Is England

Starter Task: Premiere Reflection

What did you find difficult about Adobe Premiere?

I found adding text to the clip quite difficult to do

What did you find easy?

I found it easy to add cuts into the trailer and got practise adding them all as I added 73 cuts in total

Premier Leaning - Roundup

I have learnt how to an effect and cutting clips

Premiere - Starter Task

1. Timeline

2. Non linier, which means you can move clips around and edit them

3. Transition effect - Fade - Goes to a white or black image

4. Lay music on top of the video

Lesson 3 - Starter

I have learnt what a conglomerate is which is a large company made up of smaller companies.

I have learnt that Warp started as a record company

I have learnt Rupert Murdoch owns 21th Century fox

Lesson 2: Starter Task

Lesson 2: Classwork Ownership

LO1 Task 1 - Ownership of 20th Century Fox

Cross media ownership - When a company makes more than one type of media product by owing companies that make different media...
(Another example is BBC - Radio, TV, Digital, Films).

Commercial - Makes a profit... (Most companies exist to make money)

Public Service Broadcaster - Funded by public money...(BBC and TV licence fee, channel 4 also has some PSB remit)

Joint venture - works with other companies...
(Warp and Film Four)

Independent - Not owned by another company, operates are makes products by itself

(Warp is an indie company)

Hello, my name is Dominic and I work on behalf of GSH (Global Media ) I’m going to be looking at media ownership. There is a few terms which I will go over: The first term is conglomerate, this is a word used to describe a larger company made up of lots of subsidiaries with an example of a conglomerate being News Corporation, because they own lots of subsidiaries such as, 21st century Fox and Fox sports. Another word is Independent. If a company is Independent that means they work by them self, and are not owned by any other companies. An example of this is who I will be looking at later, a company named Warp.

The final term you will need to know is Cross Media Ownership. This is where a company creates different types of Media Products. For Example 21st Century News Corporation make, Films, TV and Music. 

Warp Films:

In terms of ownership Warp is a Independent company. 

Warp was founded in 1989 by Steve Beckett and Rob Mitchell. But after Rob Mitchell died in 200, so Steve Beckett took over and is still the current owner. 

Warp Films are an Independent Company, the term independent means that any other companies do not own the company and it works by itself. This means Warp is not a conglomerate, as it isn’t made up of subsidiaries.

Operating Model:

Warp is a cross media company; it has Warp films and Warp Records. Warp Films make films such as; this is England and Bunny and the Bull. Whereas Warp Records is a company that promotes musicians such as Jeremiah Jae. Warp also work with Film 4, to help distribute their films. Warp are not vertically or horizontally integrated. This is because they do not have the means to distribute them. For example 21st Century News Corp also own FOX TV and 21st Century FOX. They could advertise and help distribute it by using these other companies. This can also help create a media product. For example Warp films use Warp Music to get a soundtrack for a film that they have made.

Production Process:

The production process is in three steps. Pre-Production, Production and Post-Production. Pre-Production covers everything to do with getting everything ready. Such as getting any actors, sorting locations, etc. Production covers, the actual making of the production. For example filming and recording. And Post-production covers the finalising of the product, this is the final editing and checking. Warp specialise in Films, however they also make Music videos and TV shows. Warp specialise in digital media through Warp X. Pioneer of digital media. They partnered with Film 4, Optimum Releasing, UK Film Council, Screen Yorkshire and EM Media. Warp benefited from because they are an independent company they struggle to afford the money as they neither vertically or Horizontally integrated.

 

The Products:

Warp have made many famous films, such as Tyrannosaur (2011), This is England (2006), Dead Mans Shoes (2004) and Four Lions (2010). Warp produce Art-house films. This uses Social Realism. They have high levels of verisimilitude so therefore the films do have niche target audience. They are aimed at certain people. Like, This is England was aimed at people who like Dramas about British life. They are not big blockbuster films they only make small amounts compared to Blockbuster films. 

Market Position:

We know Warp are successful because they have branched out and now have a headquarters in London and Australia as well as their original in Sheffield. They are an international company, so they can release a product anywhere rather than just England like their rivals will. They are an international success. This is shown by the release of "This Is England" in America. This film was a huge success and then went on to move into other countries such as England. 

Competitors:

The main competitors for Warp are independent film companies such as Independent, Big Buddha Films and Sheffield Independent Film LTD. They are the main competitors as they make the same type of films as Warp. Warp have been extremely successful for an independent company. So they stand out from the opposition because they have made a name for them selves, and have now expanded to a huge level for an Independent company.