Starter

What does the phrase digital native mean?

Digital native is someone who has been born after 1995 and has grown up with technology

What is web 2.0 and who coined the phrase?

Web 2.0 (David Gauntlett 2002) means the new version of the world wide web where people can see different websites like social networking sites and things can be downloaded and the user can interact with the site and other sites were static and linear with just writing and still images

These relate to Dead Mans Shoes because there is more ways of advertising and how films are distributed which allow us to watch films on our smartphones and technology

Self Assessment - VLOG3

Starter 4 - Convergence

Convergence - When two things come together - Could be more than two things even three but it means coming together - / Joining


Institutional convergence  - When companies work together and produce a product

Distribution - (Part 1)

How the product reaches the audience

Distribution - (Part 2)

Key terms
How it is advertised and promoted

How the film gets to us

- DVD
- Cinema (Odeon. Vue, ect...)
- Television - (Film 4 ect...) - Television providers - on demand
- Internet (Polly streaming , Netflix, YouTube ect...) - all pay per view
(Laptop, Tablet, Mobile phone, Consoles) - Viral places can stream from
- VHS - Video Tape
Streaming through wifi / 3g

Technological convergence is when technologies come together and this provides new services for the audience (smartphone – phone, computer, web)

Video recorder, Camera, Voice recorder,

 

 

Digital native - Somebody who has grown up with technology

(Someone who was born post 1995)

 

World wide web anyone who doesn't understand internet coding can use

Word Wide web - Different to - Internet

The internet is an overall service which allows us to understand this

1991 Sir Tim Bernard's-Lee invited the world wide web

 

All ways a film is marketed

 

-Television Advertisement

- YouTube Adverts

-Billboards ( Near roads, ) (Bus billboards)

-Magazine - Magazine adverts  (Empire magazine)

-Newspapers ( Independent, ect...)

-Cinema trailers (Before the film you're going to see starts)

-Movie Premieres

-Actor interviews on TV (Like they say you're in the new film ....)

-Apps that carry film reviews

Rotten Tomato.com ect.. (for reviews and top dvd& streaming films ect...)

-Film festivals

-Promotional events where press are invited

-City wide promotions - Like Paddington there is a big bear representing Paddington in London

-Merchandise - Frozen - that much merchandise that it is known everywhere

-Product Placement - the way in which real companies pay film producers to put their product in the film

- Film websites & Film banners - Which we are directed to

-Social Media - Facebook, Twitter, Instagram (Peoples favourite actors posting pictures from the set of that film 

-UGC

 

David Gauntlett (2002) discussed the rise of Web 2.0. - Change in the internet being a static, one way form of communication to a two way interactive medium

 

Like omega paying for James bond to wear one of their watches in the film James bond

 

Film posters - Star persona  Dyer (1995)

 

Teasers trailers - Very short trailers which are shown a year / half a year

Theatrical Trailers - Shown in Cinemas

TV Adverts and trailers - Different to shown in cinema / Cause of time they only get like 30 seconds to show 

 

VLOG3 script

Introduction

Hello and welcome, my name is Dominic and today I will be presenting you with my VLOG3. I will be talking about gender, age, lifestyle and spending power for the film This Is England.

The reader

Steve, 25, lives by himself in his own house where he loves to hang out with friends and play xbox.

He loves going to the cinema to see a lot of the latest films which have been released where he often attends his local cinema at least once a week with his close friends. He loves being creative either on the computer or off it where he has a high passion for designing and creating a variety of things. Although his disposable income isn't higher than a lot of other people he still continues to spend it on what he loves doing which is buying xbox games, fuel for his car to go out with his friends and get to his job and going to the pub with his friends for a drink. He takes pride in his appearance and has high expectations for himself with big desires of being promoted at his work or even getting a better job which will pay better. 

Gender

1. The gender of the film is aimed at 70% males and 30% females with the majority of people who watch This Is England are males because a lot of the film is to do with violence, racism,robbing and threatening people and comes from a lot of male perspective in the film with it being linked to the genre which is a crime/drama which is stereotypically aimed at males with most females wanting to see romantic films. Although the film is mainly aimed at males it is also aimed at females to view as in the film there are a lot of women characters used and it allows us to see that the film isn't just aimed at violence and that it does have some relationships in it. It also shows how women used to dress and how they acted and especially how they acted around some characters who are racist and violence and it doesn't just show how males grew up but women as well.

Age

2. The age of the target audience has a large variety because although the film is rated an 18+ it is viewed by a lot of 15 year olds as they can relate to the character and then can see how he is growing up and makes stupid mistakes by hanging out with the wrong people and doing the wrong things but towards the end he learns this and changes his ways.  Many teenagers can relate as the film has used a main character that isn’t much younger than them and it does learn them and we can see that violence and racism is wrong and it shows us that we should know who our true friends are and not ones who are going to lead us into trouble. A lot of the audience who watch the film are over 18 because it was rated this because of the violence, swearing and racism which is in its which doesn’t just show a boy growing up and hanging round the wrong people because it’s the adults who he looks up to which make him do and follow the people he does. For adults who watch the film it shows us that you can say and do things and it’s easy for people to follow you and make them want to stay with you so you’ve got to do the right thing and not be violent or racist.

Lifestyle

3. The lifestyle of the audience is aimed at a variety of people according to the NRS lifestyle grades like affluent achievers who are people who are going to be able to understand the film and what it’s about. They’re able to understand the different scenarios like why the big group of friends split up in the film and why the adults go round robbing stores and threatening children. Producers will be interested in watching the film because they make films as part of a living and they can take ideas and inspiration as the film may relate to theirs in the sense that it is produced on a low budget. Another lifestyle grade that may watch the film is people in urban ventures who are interested in films which have been produced near to where they live or even where they live which allows then to recognise familiar locations with them also having access to a variety of cinemas.  The lifestyle of the audience are likely to spend a lot of their disposable income instead of saving it and shopping in shops like Primark to get more for their money. What tells us this is that a lot of the people who watch it can relate because of the lifestyle that the characters have where some have enough to get by and are happy to hang out with friends. The target audience can also relate to the film in many ways because the characters in the film enjoy going out and hanging out with each other and spending money on clothes to go out and impress. They also take time with their appearance and have their hair cut into a fashionable style so they go out and impress which is something a lot of audience would do.



Spending power

4. We know who the target audience is aimed at by looking at the NRS demographic profiling system. A lot of the audience who watch the film are in B, C1, C2 and D because people who earn less money and are less educated are likely to see a movie which has been produced on a low budget and doesn’t have any famous actors in it. People who are well paid and well educated who fall under social grade A which is upper middle class where they’re likely to watch a Hollywood blockbuster because they have a big disposable income and are well educated with their favourite famous actors which are shown at big cinemas and not produced on a budget. The target audience will fall under the social grades of middle class to working class where the people in this class are likely to have less money and are less educated than people in grade A, who are upper middle class. The reason for this is that the audience will have enough money to go the cinema and see the film but they’re educated enough to understand the film and what’s happening.

Key stats:

Male 70%

Female 30%

Age 15-24 , 30-50

B,C1,C2,D 60%


Uses and Gratifications (Denis McQuail, 1972)

Four reasons that people consume media products:

1. Surveillance - Surveillance - The films tells us about information towards history and culture because it shows us about Margaret thatcher and troops in the army being sent away from England. It also shows us about how white people used to treat black people and how some people didn't like them and discriminated against them. 

2. Escapism -  The film gets us away from the real world by showing us a boy who grows up and goes through all these different stages and problems in his life.

3. Building personal identity - The film allows us to fashion ourself around what is seen in the film like the different clothes which the characters wear like fedora hats ect... 
The film also allows us to fashion ourself around the different soundtracks which are played like "Tainted Love by Soft Cell" 


4. Building Personal Relationships - In the film we can take away from it that we shouldn't discriminate anyone from our friendship group and it doesn't matter if they're different.

Starter - Peer Assessment

Appeals to people of middle-class and the products such as McDonald are what this class purchase.
The moodboard has a lot of content that is relevant to the film.