Starter 4 - Convergence

Convergence - When two things come together - Could be more than two things even three but it means coming together - / Joining


Institutional convergence  - When companies work together and produce a product

Distribution - (Part 1)

How the product reaches the audience

Distribution - (Part 2)

Key terms
How it is advertised and promoted

How the film gets to us

- DVD
- Cinema (Odeon. Vue, ect...)
- Television - (Film 4 ect...) - Television providers - on demand
- Internet (Polly streaming , Netflix, YouTube ect...) - all pay per view
(Laptop, Tablet, Mobile phone, Consoles) - Viral places can stream from
- VHS - Video Tape
Streaming through wifi / 3g

Technological convergence is when technologies come together and this provides new services for the audience (smartphone – phone, computer, web)

Video recorder, Camera, Voice recorder,

 

 

Digital native - Somebody who has grown up with technology

(Someone who was born post 1995)

 

World wide web anyone who doesn't understand internet coding can use

Word Wide web - Different to - Internet

The internet is an overall service which allows us to understand this

1991 Sir Tim Bernard's-Lee invited the world wide web

 

All ways a film is marketed

 

-Television Advertisement

- YouTube Adverts

-Billboards ( Near roads, ) (Bus billboards)

-Magazine - Magazine adverts  (Empire magazine)

-Newspapers ( Independent, ect...)

-Cinema trailers (Before the film you're going to see starts)

-Movie Premieres

-Actor interviews on TV (Like they say you're in the new film ....)

-Apps that carry film reviews

Rotten Tomato.com ect.. (for reviews and top dvd& streaming films ect...)

-Film festivals

-Promotional events where press are invited

-City wide promotions - Like Paddington there is a big bear representing Paddington in London

-Merchandise - Frozen - that much merchandise that it is known everywhere

-Product Placement - the way in which real companies pay film producers to put their product in the film

- Film websites & Film banners - Which we are directed to

-Social Media - Facebook, Twitter, Instagram (Peoples favourite actors posting pictures from the set of that film 

-UGC

 

David Gauntlett (2002) discussed the rise of Web 2.0. - Change in the internet being a static, one way form of communication to a two way interactive medium

 

Like omega paying for James bond to wear one of their watches in the film James bond

 

Film posters - Star persona  Dyer (1995)

 

Teasers trailers - Very short trailers which are shown a year / half a year

Theatrical Trailers - Shown in Cinemas

TV Adverts and trailers - Different to shown in cinema / Cause of time they only get like 30 seconds to show