LO1: TASK 1 DRAFT SCRIPT

Hello, my name is Dominic and I work on behalf of GMS (Global Media Supplies) I am going to be looking at the company 20^th Century Fox. Firstly there are some keys terms which you will need to know…

Conglomerate - Made up of companies - these are called subsidiaries

(Largest media conglomerates - News corp/21st Century Fox, Warner, Viacom (Paramount), CBS, Comcast (Universal), Sony, Disney Company).

Independent - Not owned by another company, operates are makes products by itself

(Warp is an indie company)

Cross media ownership - When a company makes more than one type of media product by owing companies that make different media...

(Another example is BBC - Radio, TV, Digital, Films).

Commercial - Makes a profit... (Most companies exist to make money)

Public Service Broadcaster - Funded by public money...(BBC and TV licence fee, channel 4 also has some PSB remit)

Joint venture - works with other companies...

(Warp and Film Four)

In terms of ownership 20^th Century Fox is owned by Keith Rupert Murdoch aged 83 who was born in Australia, he has owned 20^th Century Fox since 1985 after taking it over from William Fox and Joseph M. Schenck. 20^th Century Fox is a commercial company which is also a subsidiary of 21^st Century Fox which is a conglomerate. The company is split away from News Corporation so that they can both be managed more effectively and operate better. The company was formed by two independent companies both specializing in production and distribution and hasn’t worked with another company to produce a film. 20^th Century Fox in terms of operating model is both horizontally and vertically integrated. The reason for this is that they can produce a film, distribute it and make it available for a wide audience. What allows them to do this effectively is that they own not only 21^st Century Fox but Fox entertainment, News Corporation and many others which all work with each other in order to promote their products. They can use News Corporation to publish reviews about films they have produce with all the good things about It, telling people to go and watch it rather than asking or paying a newspaper to write about it. They can show adverts on their TV networks to promote the films they have produced without having to pay another company to advertise it which means they can make more profit instead of spending more on advertising. They can also put on the cover of the films they have produced from the newspapers they own like “5 Star rating, MUST SEE!” In terms of products, the company doesn’t just specialize in the production of films but it produces many other different types of media like Television channels like Foxtel, Sky and many others. 20^th Century Fox also produces a lot of newspapers like the Sunday Times, The Times, the Sun and many others. It also specializes in the production of television programs like Family guy, Futurama and the Simpsons each attracting a huge audience making it very successful. 20^th Century Fox is well known for making huge films like Avatar, life of pi, taken 2 and many others which have reached millions of views and millions in profit. Avatar and life of pi are both very successful as they aren’t part of a sequel with Avatar making over 2.7 Billion in profits. 20^th Century fox cater for a range of audiences, producing films for children like Ice age (U rated) to films like From Hell (18 rated) but the company mainly focuses on producing films that are for under 18s because they have realised that they can attract a bigger audience than if it was limited to 18s+. In terms of market position 20^th Century Fox is well known for producing films like “Wolverine” which was produced on a 90 Million dollar budget which made over 414 Million dollars in profit, “Ice age” is  huge film which they are very recognized for producing which has made over 877Million dollars in profit from a 120Million dollar budget. They are well known for 100s of films they have produced but it’s the huge profits which has been made by each of them which makes it clearly indicate the success of the company. The company is not only recognised for the success of its films but some of the newspapers it owns attract thousands of readers, with news readers picking up the newspaper every day.  They are even successful because of the TV shows they produce which have millions of viewers which they gain new fans every day and make people follow every episode that is made. The company is successful because it is known as to be the second largest major film producing company in the world, falling just behind Warner Bros. The company is also successful because it owns many companies all over the world like newspapers and TV stations in places like Africa, Asia, and Europe and nearly everywhere in the world. In terms of competitors there is one main competitor to 20^th Century Fox which is Warner Bros which is considered to be the largest film producing company in the world. Warner Bros was founded on April 4^th 1923 and is owned by Kevin Tsujihara. Warner Bros is considered a competitor because they are both competing to produce some of the best films in the world to gain more profit and be bigger than each other. Warner Bros isn’t just a film producing company but they also produce different types of media like television and music, it also owns it own chain of cinemas which means it has a variety of ways to distribute the films it produces to try and obtain a larger audience. 20^th Century Fox stands out from the competitors because it has a larger way to distribute and advertise what is has produced. The reason for this is because it owns multiple companies all over the world for unlike Warner Bros, for instance linking back to what I said earlier it owns multiple television networks all over the world and advertise in the newspapers that it owns in Australia, America, United kingdom and everywhere else it has a newspaper.